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Google to launch branded device?
Apparently Google is poised to launch its own branded mobile smart phone device using the Android platform providing free calls. HTC have been earmarked as the manufacutrer to build the device, which would make sense consdering HTC’s already successful portfolio of sub branded devices offered to the UK mobile networks.
The rumour is that this device will be more powerful than the iPhone 3GS, in fact twice as powerful, plus with Google offering free calls via their Google Voice service this will certiainly cause some concern for the UK mobile network operators who are already working off small margins for both voice and text. However Google will need to work with a network to ensure that the 3G and WiFi services are made available wherever the user is.
We are not too sure how this would work, as we are confident that Google could get the distribution right however they need a network partner otherwise the only other option is for consumers to purchase the device outright with a cost estimated to be around £500 this is a mean ask. Then you must think about Google’s existing relationships with the other manufacutrers who are already using the platform – would they like it? Coudl this be another chance for Symbian to come back with a stronger offering? Only time will tell and naturally we’ll keep you informed.
Andrew